The Carlton Institute

thecarltoninstitute rebranding

Brand re-launch post acquisition & work as marketing partner to achieve growth


The Brief• Create Strategy and plans for Brand renew and Re-launchWorked as part of marketing team for 5 years to lead and deliver marketing programmes : new interactive ecommerce web site, CRM programme, direct mail

The Results

Grown and maintained strong brand leadership in the accredited spa and beauty training sector

Created mutually beneficial links with industry suppliers to promote both businesses cost effectively

Continuous digital and print marketing activity to build training revenue

Built student engagement with nationwide Open Days over last 3 years (2010-2013)

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