New SPA Brand for Virgin Active, The Riverside Club, Northwood

new spa brand for virgin active

New SPA Brand for Virgin Active, The Riverside Club, Northwood

The Brief

• Develop and launch new spa brand to replace Tranquility spa
• Improve member satisfaction with spa services
• Cost effective spa interior ‘make-over’ and marketing plans for growth
Results

Launched with new beauty/wellbeing spa brand Qi spa – linked to new standards of operations

Worked to achieve improved therapist treatment standards with strong commitment to client services

Programme of spa activity – seasonal treatments, events

Significant increase in spa revenue +20% and client satisfaction

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