The Scotsman Hotel SPA

The Scotsman Hotel SPA – the iconic 5* hotel in Edinburgh

 

The Brief

• Deliver increased spa revenue within modest investment plan
• Create new brand identity and spa brand materials
• Operational Plan: space, client journey, treatments, people, link with gym facility

Results

Delivered planned revenue Spa growth with low cost operational changes
Developed and implemented Scotsman Spa brand concept: contemporary Scottish with clever and relevant quotes & proverbs
Operational plan:
Treatments & supplier plan and execution
Re-plan space to deliver enhanced client experience e.g. reception location& payments
Assessed and identified therapist training needs
Promotion plans to build revenue