Marketing Training & Skill – tailor-made to sector needs

The Briefs & Solutions – quick guide!

 

Agency MCA : understanding client needs
Solution: role reversal workshop

 

United Biscuits : Graduate training programme with practical applications & improved performance on return to work
Solution: UB brand case studies to work on during course to improve back at work relevance

 

United Biscuits, China : Translate UK marketing learning into China for UB operations based in Hong Kong
Solution: ensure learning styles and cultural factors built into course delivery e.g. deference to seniority

 

UK Initiative on Food Marketing : Improving UK large food producer (farmers) competitiveness – knowledge transfer between food manufacturers and large agricultural farmers
Solution: research needs with NFU and farmers, critical to demonstrate relevance