Dove spa

TRIAL-ACTIVITY-EXAMPLES---SPA-PRODUCTS-1dove-spa-packs-1

Major Project: help develop and test launch Dove Spa product and salon outlets onto High Street

 

The Brief – 2000 to 2007?
• Develop Dove spa brand into High Street – test through re-branded existing re-aqua sites
• Logo, product range and packaging, pricing strategy
• Develop launch and ongoing Marketing programmesResults

Successful major brand extension with resulting ‘halo’ effect on main global brand

Salon site expansion from 1 to 26 over x years

T/O £4 million in UK excluding international

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