re aqua well being and beauty

Major Project – develop and launch UK’s first nationwide brand of salons (year 2000)

The Brief• Create ‘premium with mainstream appeal’ brand to match growing salon site acquisition programme
• Develop brand, people and operations standards to match brand ResultsDeveloped and launched Re-aqua brand name, salon interior and exterior design

20 re-aqua branded salon sites, nationwide in modest size high street locations rather than high cost premium high street

Worked with key industry suppliers to deliver good spa treatment experience

re aqua well being and beauty 1

T/O reached £8 million prior to link with Unilever and Dove spa