Fitness First Spa

Develop and Test Market new SPA brand concept and operation


The Brief• Develop and launch new Fitness First SPA brand that was consistent with brand personality of Fitness First • Evaluate feasibility of 2 room operation within club Results Successfully developed and launched ‘accessible’ spa Brand to fit into mainstream club – Salon First Captured broader target audience to capture male and female appeal spa revenue and appeal Created spa launch and trial programme

Strong and appropriate Brand and marketing – size of operation was challenge to deliver consistent service

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