Posted by on Jun 27, 2013 in Uncategorized | Comments Off

Spa Business Association – One Voice for the Spa Industry
Research Project to identify how to maintain & grow membership for Trade Association

 
The Brief – Find out how to increase membership

5 years after the birth & growth of this successful Trade Association the Board needed information about member views about spaba and how it could attract new members and keep existing members.

• Telephone research Project amongst key large members
• One to one in-depth interviews with specific membership categories (hotel, destination spa, day spas, fitness clubs)
• Options to extend with on line survey in future to keep in touch with key membership base

Results

Member level of satisfaction measure with current service and expectations for future

Clear list of priorities to deliver for key members – list of needs by member category

SPABA implemented range of key activities to meet member needs – membership growth achieved